Three social networks to get your mouth watering
: There are estimated to be over 2.1 billion Facebook users. It’s a very powerful platform to reach your clients. It is great for engaging in communication
with people that like you. Like Miek Paulus from Ket Baker
, you can use Facebook to post your news, photos and new products, but also to offer to take orders etc.
: This is the ultimate inspirational platform. It’s ideal for short formats but requires top quality images. Take a look at the Instagram account of La Pâtisserie des rêves
and showcase your bakes
with style. Feel free to describe the flavours of your products or their production techniques.
: If you have a website and want to improve its ranking on search engines, then use and abuse Pinterest. To develop a good strategy, you could take inspiration from Bruni’s Boulangerie
. For instance, you could offer a look behind the scenes of your workplace
and share some of your recipes
. Go for simple recipes that anyone can make without the need for too much equipment or skill.
As you can see, every social network has its own features. What works on Facebook won’t have the same effect elsewhere. Start by focusing on a single network. Take your time building a community, communicating and gaining their loyalty rather than spreading yourself too thin with no method.